Social Media Clip Series “Guitar Always/Never” - for Elixir Strings

“Guitar Always/never” social media clip series

Elixir Strings - a Gore company

Elixir requested a series of vertical social media clips centered around simple maintenance tips for guitar. Pro guitarist Marc Seal and I collaborated to come up with “Always/Never” tips for taking care of a guitar’s strings. With his expertise we fleshed out the finer topics. The tone was intended to be entertaining and informative.

HIGHLIGHTS OF MY INVOLVEMENT IN THIS PRODUCTION INCLUDE SCRIPT contributions, Directing, VIDEOGRAPHY, AND EDITING. There are a total of 6 videos in the series.

“ALWAYS wash your hands before playing”

“NEVER cut your strings before releasing the tension”

If the site fails to load the above video, please click here to view on Google Drive. Google Chrome offers best results.