“Riff of the week” social media clip series

Elixir Strings - a Gore company

I teamed up with pro guitarist Marc Seal to deliver Elixir’s request for instructional, motivating social media clips. These clips were intended to inspire players to pick up their guitars, learn something new, and reflect the quality of the brand. Many of these clips were added to their long-standing Riff of the Week series.

HIGHLIGHTS OF MY INVOLVEMENT IN THIS PRODUCTION INCLUDE client handling, Directing, VIDEOGRAPHY, AND EDITING. There are a total of 15 clips in this series.